about sustainability
⯈
A world free of waste..
whether it is reflected in our choice of materials/packaging or shipping …it starts with us, and it starts now.
Our responsibility and dedication goes beyond the products we offer. Your responsibility and dedication goes beyond the purchase you make.
From the 1st of January 2023 Icon Eyewear/Sunheroes will ship all your purchases in a complete Plastic & Waste Free packaging.
No more String Hangtags…No more Lens stickers…No more Plastic Wrapping…No more Carton Boxes.
Our sustainably produced eyewear and accessories will come to you in the most Environmentally Friendly way possible to date:
Our exclusively designed and produced Bagasse container, provides sturdiness and optimal protection of your purchase during transport. If you don’t reuse it for another purpose, it’s comforting to know that they are 100% home-compostable, no pollution to the ecosystem.
Bagasse is made from the cellulose waste (leaves/stems) after sugarcane harvesting.
The polybag, protecting our frames and lenses, is made of Mater-Bi granulate (potato starch based), invented, and produced by Novamont in Italy. This material is also 100% home-compostable and decomposes completely in a natural environment.
The polybag, protecting our frames and lenses, is made of Mater-Bi granulate (potato starch based), invented, and produced by Novamont in Italy. This material is also 100% home-compostable and decomposes completely in a natural environment.
The mandatory product information is made available through a QR-code printed on a PaperWise paperslip as is your Packinglist/Invoice, accompanying your purchase.
PaperWise is produced from Agricultural waste materials, and it is the most Eco-friendly way to produce paper to date. It will decompose but is better thrown in your communal GFT (green) waste Bin.
Finally, all of the above will be gathered neatly in a Mater-Bi shipping bag which allows your pristine purchase to arrive at your doorstep unsoiled.
We hope that you will shop with us in a meaningful way: this will keep returns to a bare minimum, keeping the ecological footprint small.
We are outspoken and transparent. Our brands fit our customer needs and add to their individuality and style with each purchase – our collections are created to be unique and timeless but at the same time conscious. All our new frames are made of entirely recycled plastic bottles, where we rely on circular production by upholding to our quality standards. This helps to conserve natural resources, save energy, and again: control pollution.
Our bio-acetate frames, on the other hand, bring forward the Italian innovation, using primarily renewable materials such as cellulose acetate to produce the frames – you get a lightweight, durable and sustainable product and we get to convey our philosophy and commitment.
